The Audience Building Office is dedicated to promoting arts, making arts a part of everyday life for the people of Hong Kong.  The Community Cultural Ambassador Scheme has been launched since 1999.  Every year, local performing arts practitioners/ groups are invited through an open invitation exercise to act as Cultural Ambassadors to conduct a wide range of outreach activities that are both educational and fun at various indoor and outdoor venues, including public spaces in the community.  Activities include lecture demonstrations, workshops, exhibitions and performances.  The aim is to develop an interest in the performing arts among the general public or specific community groups, enrich artistic experience and appreciation, and promote the development of community arts.  Also, it encourages local performing arts practitioners/ groups to make contact with the community so as to widen their audience base and further develop their creative skills and talents.  170 performing arts practitioners/ groups have been selected as Cultural Ambassadors since the Scheme was launched.

To enrich the artistic experiences of the public, the "18dART—Community Arts Scheme" under the Community Programmes Office also provides arts and cultural programmes across the territory. Through sustainable, stage-by-stage arts activities which are at once interactive and participatory by nature, artists are able to put down roots and focus on their creative practices to develop community arts programmes that belong to each district. Please visit this website for details: www.cpo.gov.hk.